MARKETING DIRECTOR

Impressions Vanity | March 2024 - Present

Impressions Vanity is a beauty and lifestyle brand creating innovative, design-forward products that transform everyday routines into elevated, personalized experiences.

E-Commerce & Shopify Operations

  • Own Shopify storefront strategy, optimization, and daily operations

  • Lead website redesigns, UX enhancements, CRO initiatives, and merchandising improvements

  • Manage product publishing, SKU architecture, inventory visibility, pricing, and promotions

  • Oversee multi-channel commerce ecosystems (Shopify, Shop, Meta, Google, TikTok Shop, Pinterest)

  • Optimize customer experience, reviews, and product lifecycle management

Product Launch & Go-To-Market Strategy

  • Lead end-to-end product launches from concept through post-launch analysis

  • Develop launch timelines, cross-functional workflows, and channel strategies

  • Ensure PDP excellence across imagery, content, specs, pricing, and merchandising

  • Manage licensed product approvals and partner feedback processes

  • Analyze launch performance to drive future growth strategies

Email Marketing, CRM & Retention

  • Own Klaviyo strategy, campaigns, and automated lifecycle flows

  • Develop segmentation strategies to improve retention, LTV, and repeat purchases

  • Analyze performance metrics to optimize engagement and revenue

  • Balance promotional campaigns with long-term customer retention initiatives

Revenue & Conversion Optimization

  • Lead CRO initiatives across website, PDPs, cart, checkout, and post-purchase experiences

  • Optimize upsells, cross-sells, product discovery, and merchandising through ReBuy

  • Monitor AOV, conversion rate, attribution, and revenue opportunities

Paid Media & Performance Marketing

  • Lead paid media strategy alongside external partners and agencies

  • Oversee creative direction, targeting, budgets, and performance goals

  • Analyze ROAS, CAC, and acquisition efficiency to drive optimization

  • Align paid efforts with launches, promotions, and brand initiatives

Team Leadership & Marketing Operations

  • Lead cross-functional marketing teams, vendors, and creative partners

  • Manage priorities, workflows, and project timelines through Asana

  • Maintain organized digital assets and marketing documentation

  • Align marketing initiatives across creative, warehouse, wholesale, and leadership teams

Brand Partnerships, PR & Experiential Marketing

  • Lead influencer partnerships, gifting initiatives, and brand collaborations

  • Manage experiential activations, events, giveaways, and community partnerships

  • Ensure all partnerships align with brand strategy and values

Creative Direction & Brand Development

  • Provide creative direction across campaigns, launches, web, email, and paid media

  • Design and produce digital assets, trade show materials, and marketing collateral

  • Maintain consistent brand identity and visual standards across all channels

SENIOR GRAPHIC DESIGNER / MARKETING MANAGER

Engel & Völkers Yachting | Nov 2021 - Jan 2024

Global Yacht Brokerage - Buy, Sell, Charter or Ship anywhere in the world.

GRAPHIC DESIGN:

  • Collaborate on design concepts for diverse projects.

  • Produce graphics for print, digital, and marketing materials.

  • Ensure consistent branding across all designs.

  • Revise designs based on client or team feedback.

  • Stay updated on design trends and incorporate innovation.

  • Coordinate with printers and vendors for accurate production.

  • Manage multiple design projects concurrently.

  • Maintain a portfolio highlighting a diverse range of work.

MARKETING:

  • Develop and execute digital marketing strategies.

  • Manage campaigns across social media, email, SEO, and paid advertising.

  • Execute weekly email marketing design and strategy.

  • Analyze campaign performance and optimize based on data.

  • Collaborate with cross-functional teams.

  • Monitor and maintain online brand presence.

WEB DESIGN:

  • Create visually engaging website layouts.

  • Ensure user-friendly navigation.

  • Test and optimize for performance.

  • Update and maintain websites.

SR. BRAND DESIGNER & MARKETING

Dr. Brite, LLC | Oct 2019 - Nov 2021

Wellness products you can trust made with natural, non-toxic ingredients or chemicals.

Core Responsibilities:

  • Rebranding and Packaging Design

  • Graphic and Web Design / Print and Digital

  • Email / SMS Marketing Planning and Design

  • Ecommerce Site Management

Key Highlights:

Graphic Design:

  • Applied a higher standard of typography to all digital assets and designs

  • Digitally designs 3-4 promotional email blasts per week

  • Executes label concept, design and creation for product packaging

  • Quality control all production art assets for print

Packaging & Branding:

  • 2020 Independent Beauty Innovation Award winner for product quality & design

  • Executed a complete rebrand of business model, logo, packaging & web

  • Print production, design and manage over 80+ active product labels

Email Marketing:

  • Generated $3.72 M in email marketing revenue for 2020

  • Increased average email open rate from 6% to 21% over a 4 month period

  • Decrease unsubscribe rate from 0.38% to 0.23% over a 6 month period

  • Grew email list from 20k to 120k, with active & segmented pop ups

SMS Marketing:

  • Generated $742,339 in email marketing revenue for 2020

  • Maintained a 10% CTR for campaigns & automations

  • Maintained a 21% CTR for browse & abandoned cart flows

  • Increased subscribers by 9k through keyword pop ups

Web Management:

  • Expanded E-commerce SKU’s from 20+ to 150+ (influenced R&D)

  • Maintained a 4.8% store average conversion rate

  • Increased store AOV from average $45 to $78 through upsells

  • Increased returning customer rate by 18%, return purchase 30 days

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JR. GRAPHIC DESIGN & MARKETING

GOLDSHEEP Clothing | May 2019 - Oct 2019

A vibrant, one-of-a-kind legging brand that is dedicated to bringing light to favorable images and putting them on legs for the rest of the world.

  • Assist in creating visual concepts and layouts.

  • Produce graphics for print and digital materials.

  • Collaborate for consistent branding.

  • Revise designs based on feedback.

  • Stay informed about design trends.

  • Support coordination with vendors.

  • Manage multiple design tasks.

  • Organize design files and assets.

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GRAPHICS & PRODUCTION ART

HOAG Medical Group | Nov 2017 - May 2019

Providing access to primary care and Hoag specialist physicians offering a comprehensive suite of health care services.

  • Execute and finalize designs based on established concepts.

  • Ensure accuracy and adherence to design specifications.

  • Prepare files for production and printing processes.

  • Follow brand guidelines and maintain consistency across materials.

  • Work closely with production teams to address any issues that arise.

  • Review proofs and make necessary adjustments before final production.

  • Manage and organize production files and assets.

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CREATIVE PROJECT COORDINATOR

Jump Digital Media | Feb 2016 - Oct 2017

Whether it’s molding an authentic brand story or driving new business, our team has what it takes to get you the breakthrough you’re looking for.

  • Lead creative direction & development on various projects, assist on high level designs.

  • Management of creative team, projects, & lead all client communication and feedback.

  • Lead quality controller for all design, web and graphic projects.

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SOCIAL MEDIA MARKETING

Visage Pro, USA | Jan 2015 - Jan 2016

R&D Lab, manufacturing, and custom formulations are the best way for skincare brands to create new products for the market.

  • Developed & designed successful monthly ad campaigns over multiple platforms.

  • Retouched, designed and organized all product photography in-house.

  • Digital concept creation & key graphic design support for high level projects.