SENIOR GRAPHIC DESIGNER / MARKETING MANAGER
Engel & Völkers Yachting | Nov 2021 - Jan 2024
Global Yacht Brokerage - Buy, Sell, Charter or Ship anywhere in the world.
GRAPHIC DESIGN:
Collaborate on design concepts for diverse projects.
Produce graphics for print, digital, and marketing materials.
Ensure consistent branding across all designs.
Revise designs based on client or team feedback.
Stay updated on design trends and incorporate innovation.
Coordinate with printers and vendors for accurate production.
Manage multiple design projects concurrently.
Maintain a portfolio highlighting a diverse range of work.
MARKETING:
Develop and execute digital marketing strategies.
Manage campaigns across social media, email, SEO, and paid advertising.
Execute weekly email marketing design and strategy.
Analyze campaign performance and optimize based on data.
Collaborate with cross-functional teams.
Monitor and maintain online brand presence.
WEB DESIGN:
Create visually engaging website layouts.
Ensure user-friendly navigation.
Test and optimize for performance.
Update and maintain websites.
SR. BRAND DESIGNER
Dr. Brite, LLC | Oct 2019 - Nov 2021
Wellness products you can trust made with natural, non-toxic ingredients or chemicals.
Core Responsibilities:
Rebranding and Packaging Design
Graphic and Web Design / Print and Digital
Email / SMS Marketing Planning and Design
Ecommerce Site Management
Key Highlights:
Graphic Design:
Applied a higher standard of typography to all digital assets and designs
Digitally designs 3-4 promotional email blasts per week
Executes label concept, design and creation for product packaging
Quality control all production art assets for print
Packaging & Branding:
2020 Independent Beauty Innovation Award winner for product quality & design
Executed a complete rebrand of business model, logo, packaging & web
Print production, design and manage over 80+ active product labels
Email Marketing:
Generated $3.72 M in email marketing revenue for 2020
Increased average email open rate from 6% to 21% over a 4 month period
Decrease unsubscribe rate from 0.38% to 0.23% over a 6 month period
Grew email list from 20k to 120k, with active & segmented pop ups
SMS Marketing:
Generated $742,339 in email marketing revenue for 2020
Maintained a 10% CTR for campaigns & automations
Maintained a 21% CTR for browse & abandoned cart flows
Increased subscribers by 9k through keyword pop ups
Web Management:
Expanded E-commerce SKU’s from 20+ to 150+ (influenced R&D)
Maintained a 4.8% store average conversion rate
Increased store AOV from average $45 to $78 through upsells
Increased returning customer rate by 18%, return purchase 30 days
JR. GRAPHIC DESIGN & MARKETING
GOLDSHEEP Clothing | May 2019 - Oct 2019
A vibrant, one-of-a-kind legging brand that is dedicated to bringing light to favorable images and putting them on legs for the rest of the world.
Assist in creating visual concepts and layouts.
Produce graphics for print and digital materials.
Collaborate for consistent branding.
Revise designs based on feedback.
Stay informed about design trends.
Support coordination with vendors.
Manage multiple design tasks.
Organize design files and assets.
GRAPHICS & PRODUCTION ART
HOAG Medical Group | Nov 2017 - May 2019
Providing access to primary care and Hoag specialist physicians offering a comprehensive suite of health care services.
Execute and finalize designs based on established concepts.
Ensure accuracy and adherence to design specifications.
Prepare files for production and printing processes.
Follow brand guidelines and maintain consistency across materials.
Work closely with production teams to address any issues that arise.
Review proofs and make necessary adjustments before final production.
Manage and organize production files and assets.
CREATIVE PROJECT COORDINATOR
Jump Digital Media | Feb 2016 - Oct 2017
Whether it’s molding an authentic brand story or driving new business, our team has what it takes to get you the breakthrough you’re looking for.
Lead creative direction & development on various projects, assist on high level designs.
Management of creative team, projects, & lead all client communication and feedback.
Lead quality controller for all design, web and graphic projects.
SOCIAL MEDIA MARKETING
Visage Pro, USA | Jan 2015 - Jan 2016
R&D Lab, manufacturing, and custom formulations are the best way for skincare brands to create new products for the market.
Developed & designed successful monthly ad campaigns over multiple platforms.
Retouched, designed and organized all product photography in-house.
Digital concept creation & key graphic design support for high level projects.